Commercial Art Presentations this week

On Monday, June 8th, 2009, you will be giving a FORMAL presentation of your BRAND to a panel of “editors”. This is called a “pitch.” You must try and persuade the panel to “buy” your work. In the professional art world, especially in the COMMERCIAL ARTS, selling your ideas/work to a stranger is often harder than actually making it. You must convince someone you know nothing about that they will make money (called a profit) from your ideas. In order to be successful, think about and base your presentation around your answers to the following:

o What is your BRAND?
o What is so special about YOUR work that separates it from others?
o Why should we care? How can you guarantee a profit?
o Talk about the process of making this…How did you do it? Why? What did you
learn? What would you change?
o Describe the future of your BRAND. How do you see it growing?
o Discuss a marketing campaign (How you plan to promote it) such as movie
licenses, fast food tie -ns etc.

THIS IS WORTH 10% OF YOUR FINAL GRADE. Therefore, you should DRESS PROFESSIONALLY. You will be evaluated on your appearance, demeanor, conversation, and your ability to communicate your BRAND ideas. YOU ALL CAN DO THIS. JUST PUT IT ALL TOGETHER!

ALL work that you have completed up to that point should be included:

o Character sheet
o Colored character sheet
o Sequential page,
o Colored sequential page
o BRAND Logo
o Practice Logos
o Product/Toy in Package
o All sketches

You must prepare your presentation on your own time this week. You will have time to practice this Friday towards the end of class.

There will be 3 panel members (Mr. Evans, Ms. Brown, and a 3rd). You will graded using a rubric (see reverse). The 3 rubrics will be averaged for a final grade, with the 2 outside panelists’ rubrics being worth twice as much.

For example:
Mr. Evans’s rubric_70% + Ms. Brown’s rubric_80%, + 3rd panelist’s rubric_90%= [70+(80x2)+(90x2)]/5= (70+160+180)/5= 410/5= 82%