Commercial Art Presentations this week

On Monday, June 8th, 2009, you will be giving a FORMAL presentation of your BRAND to a panel of “editors”. This is called a “pitch.” You must try and persuade the panel to “buy” your work. In the professional art world, especially in the COMMERCIAL ARTS, selling your ideas/work to a stranger is often harder than actually making it. You must convince someone you know nothing about that they will make money (called a profit) from your ideas. In order to be successful, think about and base your presentation around your answers to the following:

o What is your BRAND?
o What is so special about YOUR work that separates it from others?
o Why should we care? How can you guarantee a profit?
o Talk about the process of making this…How did you do it? Why? What did you
learn? What would you change?
o Describe the future of your BRAND. How do you see it growing?
o Discuss a marketing campaign (How you plan to promote it) such as movie
licenses, fast food tie -ns etc.

THIS IS WORTH 10% OF YOUR FINAL GRADE. Therefore, you should DRESS PROFESSIONALLY. You will be evaluated on your appearance, demeanor, conversation, and your ability to communicate your BRAND ideas. YOU ALL CAN DO THIS. JUST PUT IT ALL TOGETHER!

ALL work that you have completed up to that point should be included:

o Character sheet
o Colored character sheet
o Sequential page,
o Colored sequential page
o BRAND Logo
o Practice Logos
o Product/Toy in Package
o All sketches

You must prepare your presentation on your own time this week. You will have time to practice this Friday towards the end of class.

There will be 3 panel members (Mr. Evans, Ms. Brown, and a 3rd). You will graded using a rubric (see reverse). The 3 rubrics will be averaged for a final grade, with the 2 outside panelists’ rubrics being worth twice as much.

For example:
Mr. Evans’s rubric_70% + Ms. Brown’s rubric_80%, + 3rd panelist’s rubric_90%= [70+(80x2)+(90x2)]/5= (70+160+180)/5= 410/5= 82%

Commercial Art Unit

We have recently finished adapting out sequential narratives and began creating our promotional products out of clay. This week, as we bake the clay (sculpey) we will paint our pages using dyes. From here we'll begin work on our package design using our logos etc.

This week

Now that we are finishing up with our Brand Logos, we will begin adapting our scripts into sequential narratives. If we choose to create a comic, each panel should include a different camera angle. To help with this, we will visit the theater class on Monday. While they are rehearsing, we will move around them and draw the action from several perspectives. As sequential storytellers, it is important that we begin to think about choosign the best viewpoints for our readers. We must grab their interest AND maintain it.

TYPOGRAPHY

Typography is the art and techniques of arranging type and type design. Over the next two weeks we will begin working with type exclusively. We will think about and discuss the following questions. How does text/type influence our thoughts? In what ways can it influence our buying/spending habits? How can the use of text affect our perspective?

Look at the LOGO below:


The logo is so easily recognizable you instantly have all the information you need. It sends a clear message: BUY TIDE!!! Logos are powerful symbols that often incorporate some form of type/text.

Now look at it again...take your time...keep looking...

Think about our unit on color theory. How does the choice of color affect how you receive the intended message?

Blue and orange are complements. They complete the primary triad (triangle on the color wheel consisting of primary colors): Blue, Red+Yellow (Orange).

Notice how the warm colors are in the back. Remember how warm colors jump out and cool colors recede? If this is so, why not make the text warm instead of the cool blue? The answers lies in another area of color theory: emotions. Warm colors are alive and aggressive. Cool colors are calm and relaxing just like the smooth sensation one gets from, you guessed it, "TIDE!!!"

In closing, I am reminded of the late Mitch Hedberg:

“I want to be a race car passenger: just a guy who bugs the driver. Say man, can I turn on the radio? You should slow down. Why do we gotta keep going in circles? Can I put my feet out the window? Man, you really like Tide...”

Benchmarks

On 3/13 we will write reflections in class of the work completed so far. We will have a sketchbook review on 3/16. There should be at least 5 new drawings from outside of class. Last on 3/17 we will have a cumulative vocabulary test.

Commercial Art Unit

This week we are beginning an extensive study of commercial art. We will begin by creating model sheets for characters of our OWN. We will depict our character in 3 views (front, profile and side). More info to come...

We should also have our sketchbooks everyday.

Style

This week we are working on style.(Style-a certain way or ways the artist works.)
This week's objectives:Students will create 6 drawing of personal objects using several different styles.

Technical- accurancy
Graphic-boldness
Cartoon-exxagerated
analogous colors
opposite analogous
Mimic a famous artist

Jose Torres

Sketchbook and Papers

Remember...Sketchbooks are due 1/9/09. Papers should be submitted by 1/16/09 with extra credit for every day they are early.

Vocabulary Quiz

Definitions for Quiz on 1/9/09

Color- The sensation produced when light of different wavelengths falls on the human eye.

Color Theory- practical guidance to color mixing and the visual impact of specific color combinations

Hue- pure color.

Chroma- purity or intensity of color

Saturation- The amount of chroma in a color as a proportion of all the color

Shade – a color made darker by adding black ex. Red+black=maroon

Tint- a color made lighter by adding white ex. Red+white=pink

Primary colors- any of a group of colors from which all others can be obtained by mixing. Red, Blue, Yellow

Secondary Colors- a color resulting from the mixing of two primary colors. Green, Violet, Orange

Tertiary Colors- a color resulting from the mixing of a primary and secondary color. Ex: red+orange=red-orange

Analogous Colors- colors that are next to each other on the color wheel.

Complementary Colors- pairs of colors that are of “opposite” hue and across from each other on the color wheel.

Monochromatic- different values (tints and shades) of one single color

Warm Colors-colors with warmer temperatures. Ex: reds, oranges, yellows

Cool Colors- colors with cooler temperatures. Ex: blues, greens, violets

Space The distance or area between, around, below, above or within things. Space can be two or three dimensional

Horizon Line: the apparent line that separates earth from sky. More precisely, it is the line that divides all of the directions one can possibly look into two categories

Vanishing Point: a point in a perspective drawing to which parallel lines appear to converge.

One Point Perspective: perspective whereby all lines converge on one vanishing point on a horizon line.

Two Point Perspective: perspective whereby all lines converge on two vanishing points on a horizon line.

Contraposto- when a figure’s weight is shifted to one leg: counterbalance

Organic- derived from living matter

Inorganic-not derived from living matter


Review the following techniques and be able to demonstrate:
Stipple
Dry Brush
Wash
Drop-In
Lifting Off

Controlled Use of Color

The following images are excellent examples of contolled use of color. In each, the color is NOT the image. It enhances it. What color schemes do you recognize?

Alex Ross

Bill Sienkiewicz

Dave McKean

EXTREME PORTRAITS

Chuck Close is a perfect example of what we are working on right now. Why? How?

How does the size of the image affect the viewer?

HOMEWORK ASSIGNMENT!!!

DUE FRIDAY 11/14

As we begin the next project in 2 weeks we will be exploring SPACE and PERSPECTIVE. Over the next week, you will need to collect AT LEAST 5 images cut or printed from magazines, newspapers, the internet etc related to SPACE. You must have at least one of each: urban space, a rural (country) space, an interior space (bedroom, hallway etc), an exterior space (garden, park, train track etc), and a figure in space (ex: a person standing on a train track). If you gather MORE than 5, your grade will increase.

We will be ANALYZING (ICEPAC) the photos to see how space and perspective are used in each. The project will consist of 2 grades: one for the homework and the other for the classwork that follows. YOU CANNOT COMPLETE THE CLASSWORK WITHOUT FIRST DOING THE HOMEWORK.


Some examples of what I am looking for:

An Urban Space

Rural Space


Interior Space



Exterior Space



Figure in Space

Good luck!

Skecthbook Assignment

As a benchmark for the first marking period, we will be selecting at least five of the vocabulary terms and depicting them visually from direct observation in the real world. The assignment handout follows:

Sketchbook Assignment 1: Sketching in the Real World

Go out into your community and look for the following from our vocabulary list:

Line

Shape

Asymmetry

Symmetry

Balance

Contour

Form

Positive space

Negative space

Balance


Sketch any 5 of these on separate pages. Each sketch must take up an ENTIRE page but can be done in any medium (ink, pencil, etc). Label what word you are depicting on THE BACK OF THE SKETCH PAGE.

For example, if you are at Franklin Mills you will see that the building is ASYMMETRICAL. You would then DRAW what you SEE and label ASYMMETRY on the BACK.

I will also look to see what sketches you are doing outside of class. I will be grading based upon what you have demonstrated to me in class... I can tell when you do not try.

Due October 31st, 2008
The assignment will be marked down an ENTIRE letter grade for every day it is late. IT MAY BE TURNED IN EARLY.

Carravaggio's "The Conversion of St Paul"

MY FIRST ART TEACHER

Who was yours?

FRANK MILLER RULES!!!

Does this remind you of anything? How about the last few projects in class? How are they similar?

THE GREAT FRANK FRAZETTA

Frank Frazetta is not often considered graphic in nature but he is certainly "illustrative." His work has always stood out for me. Anyone who has been in room 104 recently should recognize this fantasy great! The VERY FIRST thing I suggest anyone do when critiquing a work is to ask "What do I see? How am I seeing it? And why is this so?" Can YOU answer these questions from this piece entitled "Death Dealer?"

Welcome to the Art 1: Graphic Arts at Rush Arts site!!!

The foundation Graphic Arts class, taught by Mr. Jeff Evans, introduces students
to the universal elements that underlie all of the
visual arts: line, shape/form, value, texture, color and
space as well as the principles of balance, contrast,
emphasis, movement, proportion, repetition and
unity. The class will focus on broad themes in art
and life that have universal connections to other
academic areas.

Assignments, student work, and external resources will be made available to all students and their families through this site.